Among the traditional means of communication on paper, we distinguish so-called 'essential' media and 'advertising media'.

'Essentials' are primarily business cards, letterheads and envelopes, but 'essentials' may also include items such as key fobs, CD labels, pencils and / or pens and similar items . So all means of communication, which are limited in their content. They hardly contain more  than a logo and a slogan , possibly the company's address.

'Essential' media are used to increase visual identity recognition but provide little additional information or advertising.

Although digital advertising media is gaining importance, these great classics of communication remain indispensable in most cases.

They allow you to present your business in the blink of an eye. They can present the company as a whole, a product, a service or a range of items in particular. They can take the form of a small booklet or a simple flyer.

For SMEs whose customers do not use the web or read the newspapers these great classics are often the heart of their communication strategy.

In addition to the great classics: posters, leaflets, brochures, it is the commercials in particular that play an important role in traditional marketing.

Whether advertising in newspapers, radio or television depends primarily on the target group, the strategy and the budget allocated to the campaign.

Audacious, original and often cheap, this type of promotion can improve the image of an SME.

When a company wants to launch a promotional campaign, but does not have sufficient means, guerrilla marketing can be a good alternative. Originally, this method was used by SMEs to defend against the invasion of multinationals. Today, the concept has been adopted by all publicists.

Guerilla marketing is characterized by an unusual style, cheap and unconventional methods. Stickers, wild posters or "reverse graffiti" tags that are not printed with color, but are created by removing dirt from roads or house walls, for example with a high-pressure cleaner. There are also more extreme forms, such as tattooing the name of a brand on someone's body (for example, an athlete's body).

E-marketing takes place in several stages, all essential for the successfull development of a website. But before setting up an e-marketing strategy, you must ensure that the subject of your e-marketing meets the requirements of your project, your company and the web.

Even the best e-marketing does not help if the site / blog you promote does not meet the expectations and requirements of your targets.

E-marketing starts with the design of your website / online shop or blog.

Does the page structure meet the requirements of search engines? Is the page navigation ergonomically well designed and allows intuitive use? Were all on-site referencing actions performed? Is the website adapted to the needs of various digital media (smartphone / tablet / laptop / desktop PC) etc.?

• Search Engine Optimization (SEO)
• Paid search engine advertising(SEA)
• Online Advertising (Display)
• e-mailing
• website membership
• Setting up and managing communities on social networks (Community management)
• Writing traffic generating content
• Viral marketing (buzz marketing)
• Partnerships
• The competitions
• ...

• Visibility analysis
• Traffic Analysis
• Analysis of user behavior
• sales analysis
• ...

• Animation and renewal of the page content
• Generation of customer loyalty by e-mail
• The creation of forums
• Create communities on social networks
• ...

Do some research on your social media audience!
About 79% of adults use Facebook, but do your customers actively participate in it? For example, to understand your audience, you need to know who is buying your products, which age group is the most difficult to reach, and what are the income levels of most of your old customers. When it comes to social media, knowing your audience is of immense importance.

Vanity metrics like the number of "friends" or "fans" and "likes" are always good to measure, but that does not tell the whole story of your brand on social networks.
We are often surrounded by "fans" and seduced to see this as the truth of our campaign. But sometimes it's wise to step back and balance social statistics with your goals.
Engagement statistics sometimes paint a better picture, because building lasting relationships works on a social level. A general audience and original content are absolutely great, but not necessarily effective. Settings such as reach, clickthrough rate, engagement, or hashtag performance should not be overlooked in your analysis.

Convert visitors to prospects by offering content and engaging them through forms;

Engage and nourish the relationship to accompany the 'Lead' in its purchase process and convert him into a customer;